The concept Intimately Social (Minna Palmqvist 2007-2015), has its starting point in the clashes between the intimate, physical body and the socially accepted, praised body ideal. Clahes between the reality, what we wish for and expectations from others.

The collection presented for autumn / winter 2015, at Amaze #1 in Stockholm, is a play with cuts and appearances. The cuts, slits and drawstrings makes the garments adapt to the wearer’s body instead of the other way around. If it does no fit, the garment simply has to make more space. 

The presentation during Amaze #1 spins from the Fashion intervention performance giving the models a space to take and loose control, completely ignoring the audience watching them.